create something beautiful

So while I was at NYLON on Friday, Faran got a press release announcing the introduction of a new eco-friendly line of Keds sneakers. Aside from the topic being near and dear to my heart, I got to design this fun graphic to accompany the article Faran wrote up for the website.

Here’s the breakdown about the shoes. They will be made of the following
100% Organic uppers
25% Recycled uppers
25% Recycled rubber outsole
Water based printing inks

They’ll cost $50 and $1 from every sale is donated to Artists for Humanity, a Boston non-profit charity providing professional art experience for the local community through after school programming. The aspiring artists designed a shoe to express their concerns about the environmental impact of bottled water consumption (water bottles are featured on the shoes!).

To further understand their concern and why you should make an effort to reuse your water bottles or, even better, use your own reusable/washable bottle, check out the facts on bottled water consumption:

- Four of every five plastic water bottles end up in landfills or as litter which is over 2.5 billion bottles a year!
- Water bottles buried in landfills can take up to 1,000 years to biodegrade.
- Incinerating used bottles produces toxic byproducts and the bottles themselves leak toxic byproducts into the groundwater.
- The plastic used to make water bottles is derived from crude oil. It takes 1.5 million barrels of oil per year to satisfy America’s demand for bottled water.

Tags: clothing, eco-friendly, Environmentalism, Fashion, footwear, Graphic Design, keds, NYLON Magazine, photoshop, shoes, sneakers

This entry was posted on Monday, March 10th, 2008 at 1:43 am and is filed under Buy Me Things, Environmentalism, Fashion, Graphic Design, News, NYLON Magazine. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.